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Volume 6
Issue 4 Jill Place, Publisher
jill@actingintuitive.com
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BRANDact is BACK! New and
Improved Workshop June 29th!
Get Clear About Your
Career
Hi [[FirstName]]
It's been a long time and I've missed
you! But my life lately has been
as busy and exciting as the weather in
Los Angeles. It hailed marbled-sized pellets
the other day. We were also
on tornado watch! And now it's winter-stormy
again.
I've
also
been caught up in a whirlwind.
I've been working with my webmaster on a brand new
wonderful website which you'll hear about next month.
And I've got some
other great news to share! I'm finally launching that
shopping cart so that you can pay for workshops,
intuitive sessions and coaching right online as well as
buy eBooks and download them whenever you want. Also,
since people all over the world read my articles about the great
acting coaches, I'm going to offer you low-cost eBooks
about them. But more on all that
later!
Right now, I'm
terribly excited about my BR^ND N*EW BRANDact
workshop coming June 29th!
Read more about it below.
[NOTE:
Some words in this e Zine have been
disguised to avoid triggering sp^m filters.]
BRANDact Branding for Actors Workshop is BACK June
29th
 I
know that every acting marketing guru out there is applauding
the merits of branding. I know because actors
tell me that all the time. Here's the catch,
though. None of these gurus can can guide you through
the complexities of
branding yourself.
But I can. I'm the only one I know
who exclusively brands actors. And, after four years
of refining the BRANDact
process to perfection, I can honestly tell you there
is NOTHING else out there like
this!
Not only
that, after branding HUNDREDS of actors over the last four
years, I've discovered yet another BRANDact
improvement. So in this issue, I'm
sending you A BR^ND N*EW
BRANDING ARTICLE all about
it.
And on June 29th I'm giving you
a BR^ND N*EW BRANDact workshop!
I haven't done a workshop for over a year as I've
been busy branding actors individually. But I just
couldn't wait to share the improved BRANDact with you!
Improvements that I've only shared with a few individual
students.
Once actors name and claim their talent,
their careers soar. Actors who have taken my BRANDact
workshops and
done my workbooks have gone on to star in TV
episodics, award-winning Indies and BBC
miniseries.
Oh . . . and if
you've taken the BRANDact workshop before and weren't
satisfied with your brand, or need to update it, now's
the time. Retake
the workshop at the original
price.
Also, check out
the other things I do . . .
intuitive sessions and
individual acting coaching
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Get Clear About Your
Career
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I have to make a confession. Until today, I didn't have a brand that made me happy. Yeah,
yeah . . . I know. And I'm the Acting Branding Queen. But I'm redoing my website. So I figured it was also time to redo my image. And finally brand it to my liking.
Branding is part marketing, part manifesting and part
magical. Every product you know is branded these days. For
example, Coca-Cola is now "MyCoke" . . . you and your drink
are now one. And it's interesting that Coke's updated image
now includes Coke-inspired video games, color-splashed
graphics and a "Happiness Factory" where coke is magically
bottled. Even Coca-Cola now has a little magic in it!
If you're an actor,
however, you're the product. So your brand has to reflect your
particular essence. In the book, Brand Yourself
, Andrusia and Haskins make the case for personal
branding in this way:
Branding is such a powerful tool in selling a
product that it makes perfect sense that we as individuals
should brand ourselves-thereby creating a strong, positive
sense of ourselves (the product) and our services that is
different and better than what our peers have to offer (the
competition)-for the greatest possible career success. A
strong, positive sense of oneself, then, is crucial for
career success.
Alan
Ball wrote in American Beauty, "In order to be successful, one
must project an image of success at all times". Many actors
I've worked with, however, have no idea how to do
that.
But, in
all fairness, the Please-Want-Me syndrome is woven into the
fabric of our profession. In the beginning, it's all about . .
. "am I good enough?" Later, when you know that you are, it
becomes . . . "I can do anything; just give me the job and
I'll show you!" Unfortunately, neither of these projects a
strong positive sense of self. Or engenders confidence in
those who want to hire you. Bill Cosby says, "I don't know the
key to success, but the key to failure is trying to please
everybody."
The
first logical step to branding yourself is to stop trying to
please everybody. And resisting who you truly are. When I was
a young actress, I thought my forte was drama. After all, I
was steeped and stewed in "The Method". Deep down, however,
boiled the soul of a slapstick comic. So it's no surprise that
the slapstick comic part of me finally booked the work. Andrew
Dice Clay relates, "I had to pay my bills. So, I took a
network show when they told me to drop the Dice attitude . . .
and I told them 'If you do that then you're making a big
mistake, 'cause the show ain't gonna last' . . . and it
didn't".
Actors
act from their own unique persona and tangle of feelings and
experiences. So it makes sense that resistance to this persona
stops emotion and creativity from flowing. Abraham/Hicks says
that "the art of allowing is really about paying attention to
the way you feel so that you're aware of the gap between you
and you". When you identify and narrow the gap between the you
that's trying to please everyone else and the you that truly
is, that's when ShowBiz pays attention. And manifesting begins
to happen.
It's not enough to
allow yourself to "go with the flow", however. Manifesting is
also about being specific about what you want . . . the second
branding step. For example, you can't conjure up your dream
car if you don't know whether it's a Mercedes Gullwing, BMW or
Bugatti. Bob Doyle, creator of the Wealth Beyond
Reason
program, says that "the law of attraction . . .
is just figuring out what will help you generate the feelings
of having it now. Go test drive that car . . . Do whatever you
have to do to generate the feelings of having it now and
remember them". Having it now makes you feel good. Doubt,
frustration, anger and blame have no business here. If that's
the way you feel, TURN YOUR CAR AROUND and head for happier
highways!
Branding, then, is about naming and claiming your
unique persona. So that you can put the art of allowing and
the sparkle of specificity to work for you. That's where the
magic comes in. And I've found that the best way to "generate
the feelings of having it now" and remembering them is to put
that persona into words. Carefully-chosen words. Words that
not only describe you but generate positive feeling. For
example, one of my branding students came up with the brand
"Lovable shlub with tack-sharp timing". You instantly know
that he's wonderfully funny and perfect for nerdy best-friend
parts. But, beyond that, those specific words make you smile.
And create familiarity. If you were an agent or Casting
Director, you'd want to meet this actor.
Which
brings me to an actor whose career is just zipping along that
success highway. Henry Hayashi already possessed terrific
talent nurtured by years of good training plus an impressive
resume by the time we met. But something was missing. Together
we were able to reconnect him with the essence of his persona.
And, by putting this essence into words . . . by branding . .
. we resurrected his deep soul relationship to an ancient
Samurai. We also succinctly nailed his explosive, edgy acting
style. So his brand became "Sophisticated Samurai with
Ex-acting Edge".
Henry
just e-mailed me last week to say that, "a few days after I
said to my wife that it's time that I start booking big guest
roles on big shows NOW and more film roles", he won the plum
role in the House season finale as House's alter ego.
Not only that, he's been direct-booked for a small role in
Crank 2 with a promise of larger ones in future
"almost as if I'd be doing them a favor". And days after he
said to his wife that he wanted to get an old movie script he
co-wrote made, he was in negotiations to do just that! Henry
closed the e-mail by saying, "Yeah, when we start to live
fully without fear of failure or bruising of the ego, the
Universe becomes our teammate and ALL the right doors
magically open to us, don't you think?" I definitely do.
Oh . .
. my new brand? It's the title of this article. By putting it
into words, I'm naming and claiming my deep soul purpose. It's
to help you "get clear about your career" in many ways.
Everyone I've run my new brand by has smiled, nodded or
spouted a resounding "YES!". Remember that the ability to stir
emotion is your brand's ultimate test. If you get a blank
stare, try again!
Next Issue: More
from Aligning your
BRAND
And, by
the way, DON'T LEAVE JUST
BECAUSE THIS eZINE COMES SCRAMBLED! Try
as I might, the program I use to publish it just doesn't suit
every type of e-mail. Acting
Magic is also
available online on my home page,
www.actingintuitive.com.
Simply use the l~ink to the left of my
picture right under the opt-in form. Thanks in
advance for your diligence!
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Jill Place,
The Acting Intuitive 1309 Montecito
Drive Los Angeles, CA
90031 (323)
225-9850
Copyright © 2008 Jill
Place, the Acting Intuitive, All Rights
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